YERAH EXTENSIONS
YERAH is a premium virgin hair extension brand rooted in expertise, quality, and care. Founded by a hairstylist with a two-year sourcing journey to find the best hair, YERAH needed a brand identity that balanced luxury with warmth — premium but never pretentious, elevated but deeply personal.
CLIENT Yerah Extensions ROLE Brand Strategy, Visual Identity, Packaging Design, Photography Art Direction YEAR 2021–2023
Building the Brand Foundation
Over twelve months, I worked closely with the founder to develop a complete brand identity system from the ground up. The brand strategy was built on three principles:
Expert-Led QualityThe founder's hairstylist background and two-year sourcing journey became a key part of the story — proof of care and craftsmanship that needed to be visually communicated.
Accessible LuxuryThe brand promised premium virgin hair at fair prices, so the design language had to balance elegance with warmth — luxury you can trust, not luxury that intimidates.
Customer-Centric DesignEvery element — from color to typography to tone — was created with customer understanding in mind: clarity, reassurance, and value.
Impact
- Launched a complete brand identity system from the ground up — positioning YERAH as a premium, trustworthy player in the virgin hair market
- Created a scalable visual foundation that allowed the founder to grow confidently without losing brand consistency or quality
- Established photography and art direction standards that shaped YERAH's online presence and customer perception — building trust through authentic, aspirational imagery
- Delivered a comprehensive system (brand identity, packaging, collateral, guidelines) that supports long-term growth and market positioning
YERAH EXTENSIONS
YERAH is a premium virgin hair extension brand rooted in expertise, quality, and care. Founded by a hairstylist with a two-year sourcing journey to find the best hair, YERAH needed a brand identity that balanced luxury with warmth — premium but never pretentious, elevated but deeply personal.
CLIENT Yerah Extensions ROLE Brand Strategy, Visual Identity, Packaging Design, Photography Art Direction YEAR 2021–2023
Building the Brand Foundation
Over twelve months, I worked closely with the founder to develop a complete brand identity system from the ground up. The brand strategy was built on three principles:
Expert-Led QualityThe founder's hairstylist background and two-year sourcing journey became a key part of the story — proof of care and craftsmanship that needed to be visually communicated.
Accessible LuxuryThe brand promised premium virgin hair at fair prices, so the design language had to balance elegance with warmth — luxury you can trust, not luxury that intimidates.
Customer-Centric DesignEvery element — from color to typography to tone — was created with customer understanding in mind: clarity, reassurance, and value.
Impact
- Launched a complete brand identity system from the ground up — positioning YERAH as a premium, trustworthy player in the virgin hair market
- Created a scalable visual foundation that allowed the founder to grow confidently without losing brand consistency or quality
- Established photography and art direction standards that shaped YERAH's online presence and customer perception — building trust through authentic, aspirational imagery
- Delivered a comprehensive system (brand identity, packaging, collateral, guidelines) that supports long-term growth and market positioning
YERAH EXTENSIONS
YERAH is a premium virgin hair extension brand rooted in expertise, quality, and care. Founded by a hairstylist with a two-year sourcing journey to find the best hair, YERAH needed a brand identity that balanced luxury with warmth — premium but never pretentious, elevated but deeply personal.
CLIENT Yerah Extensions ROLE Brand Strategy, Visual Identity, Packaging Design, Photography Art Direction YEAR 2021–2023
Building the Brand Foundation
Over twelve months, I worked closely with the founder to develop a complete brand identity system from the ground up. The brand strategy was built on three principles:
Expert-Led QualityThe founder's hairstylist background and two-year sourcing journey became a key part of the story — proof of care and craftsmanship that needed to be visually communicated.
Accessible LuxuryThe brand promised premium virgin hair at fair prices, so the design language had to balance elegance with warmth — luxury you can trust, not luxury that intimidates.
Customer-Centric DesignEvery element — from color to typography to tone — was created with customer understanding in mind: clarity, reassurance, and value.
Impact
- Launched a complete brand identity system from the ground up — positioning YERAH as a premium, trustworthy player in the virgin hair market
- Created a scalable visual foundation that allowed the founder to grow confidently without losing brand consistency or quality
- Established photography and art direction standards that shaped YERAH's online presence and customer perception — building trust through authentic, aspirational imagery
- Delivered a comprehensive system (brand identity, packaging, collateral, guidelines) that supports long-term growth and market positioning
YERAH EXTENSIONS
YERAH is a premium virgin hair extension brand rooted in expertise, quality, and care. Founded by a hairstylist with a two-year sourcing journey to find the best hair, YERAH needed a brand identity that balanced luxury with warmth — premium but never pretentious, elevated but deeply personal.
CLIENT Yerah Extensions ROLE Brand Strategy, Visual Identity, Packaging Design, Photography Art Direction YEAR 2021–2023
Building the Brand Foundation
Over twelve months, I worked closely with the founder to develop a complete brand identity system from the ground up. The brand strategy was built on three principles:
Expert-Led QualityThe founder's hairstylist background and two-year sourcing journey became a key part of the story — proof of care and craftsmanship that needed to be visually communicated.
Accessible LuxuryThe brand promised premium virgin hair at fair prices, so the design language had to balance elegance with warmth — luxury you can trust, not luxury that intimidates.
Customer-Centric DesignEvery element — from color to typography to tone — was created with customer understanding in mind: clarity, reassurance, and value.
Impact
- Launched a complete brand identity system from the ground up — positioning YERAH as a premium, trustworthy player in the virgin hair market
- Created a scalable visual foundation that allowed the founder to grow confidently without losing brand consistency or quality
- Established photography and art direction standards that shaped YERAH's online presence and customer perception — building trust through authentic, aspirational imagery
- Delivered a comprehensive system (brand identity, packaging, collateral, guidelines) that supports long-term growth and market positioning
