Designed campaign creative for LolaVie across email, digital, and out-of-home, contributing to a cohesive brand presence that reached millions of customers.

Developed the full brand identity for Yerah Extensions including web design, social creative, and on-set photography direction, building a visual world that felt premium and culturally resonant.

Redesigned key digital experiences for Amika, a premium haircare brand, across homepage, product pages, and checkout. Every design decision was rooted in user behavior and brand clarity, driving measurable lifts in conversion and engagement.

Created the complete visual language for Lamuren, a supper club brand, drawing inspiration directly from the founder's space. Extended the brand through event creative, photography direction, and physical touchpoints.

Creative directed a fully branded group experience including custom card games, scratch cards, branded packaging, and a complete event identity, designing every touchpoint to feel intentional and cohesive.

Designed landing pages and digital experiences for Hyperice, a performance wellness brand, including campaign pages, product comparisons, and conversion-focused layouts that drove measurable revenue impact.

Concepted and executed campaign and retention creative for HigherDose across email, social, and digital channels, maintaining a cohesive visual identity while driving measurable performance outcomes.

As founding designer, built the brand and product experience from scratch for a beauty marketplace connecting 900+ users and 120+ stylists, unifying brand identity and UX across web and mobile.

Designed campaign creative for LolaVie across email, digital, and out-of-home, contributing to a cohesive brand presence that reached millions of customers.

Developed the full brand identity for Yerah Extensions including web design, social creative, and on-set photography direction, building a visual world that felt premium and culturally resonant.

Redesigned key digital experiences for Amika, a premium haircare brand, across homepage, product pages, and checkout. Every design decision was rooted in user behavior and brand clarity, driving measurable lifts in conversion and engagement.

Created the complete visual language for Lamuren, a supper club brand, drawing inspiration directly from the founder's space. Extended the brand through event creative, photography direction, and physical touchpoints.

Creative directed a fully branded group experience including custom card games, scratch cards, branded packaging, and a complete event identity, designing every touchpoint to feel intentional and cohesive.

Designed landing pages and digital experiences for Hyperice, a performance wellness brand, including campaign pages, product comparisons, and conversion-focused layouts that drove measurable revenue impact.

Concepted and executed campaign and retention creative for HigherDose across email, social, and digital channels, maintaining a cohesive visual identity while driving measurable performance outcomes.

As founding designer, built the brand and product experience from scratch for a beauty marketplace connecting 900+ users and 120+ stylists, unifying brand identity and UX across web and mobile.