jessica carmichael
Jessica Carmichael is a writer and photographer rooted in feeling, identity, and first loves of all kinds. For the launch of her debut book The Full Picture, she needed a personal website that felt warm, editorial, and deeply personal — a digital space that mirrored the storytelling and intimacy of her writing. I designed the brand identity and web experience, focusing on editorial layouts, expressive typography, and imagery that felt authentic and aspirational. I also art directed her brand photoshoot to establish a cohesive visual narrative across her digital presence.
CLIENT Jessica Carmichael via Moood Agency ROLE Brand Designer, Web Designer, Photography Art Director YEAR 2025
Visual Direction
The design language balanced warmth with sophistication:
- Bold editorial typography (expressive headlines, generous white space)
- Rich color palette (deep burgundy, warm cream, soft peach)
- Personal photography (authentic, unguarded, deeply human)
Each section was designed to feel like a chapter — inviting visitors to slow down, explore, and connect with Jessica's story on a deeper level
jessica carmichael
Jessica Carmichael is a writer and photographer rooted in feeling, identity, and first loves of all kinds. For the launch of her debut book The Full Picture, she needed a personal website that felt warm, editorial, and deeply personal — a digital space that mirrored the storytelling and intimacy of her writing. I designed the brand identity and web experience, focusing on editorial layouts, expressive typography, and imagery that felt authentic and aspirational. I also art directed her brand photoshoot to establish a cohesive visual narrative across her digital presence.
CLIENT Jessica Carmichael via Moood Agency ROLE Brand Designer, Web Designer, Photography Art Director YEAR 2025
Visual Direction
The design language balanced warmth with sophistication:
- Bold editorial typography (expressive headlines, generous white space)
- Rich color palette (deep burgundy, warm cream, soft peach)
- Personal photography (authentic, unguarded, deeply human)
Each section was designed to feel like a chapter — inviting visitors to slow down, explore, and connect with Jessica's story on a deeper level
jessica carmichael
Jessica Carmichael is a writer and photographer rooted in feeling, identity, and first loves of all kinds. For the launch of her debut book The Full Picture, she needed a personal website that felt warm, editorial, and deeply personal — a digital space that mirrored the storytelling and intimacy of her writing. I designed the brand identity and web experience, focusing on editorial layouts, expressive typography, and imagery that felt authentic and aspirational. I also art directed her brand photoshoot to establish a cohesive visual narrative across her digital presence.
CLIENT Jessica Carmichael via Moood Agency ROLE Brand Designer, Web Designer, Photography Art Director YEAR 2025
Visual Direction
The design language balanced warmth with sophistication:
- Bold editorial typography (expressive headlines, generous white space)
- Rich color palette (deep burgundy, warm cream, soft peach)
- Personal photography (authentic, unguarded, deeply human)
Each section was designed to feel like a chapter — inviting visitors to slow down, explore, and connect with Jessica's story on a deeper level
jessica carmichael
Jessica Carmichael is a writer and photographer rooted in feeling, identity, and first loves of all kinds. For the launch of her debut book The Full Picture, she needed a personal website that felt warm, editorial, and deeply personal — a digital space that mirrored the storytelling and intimacy of her writing. I designed the brand identity and web experience, focusing on editorial layouts, expressive typography, and imagery that felt authentic and aspirational. I also art directed her brand photoshoot to establish a cohesive visual narrative across her digital presence.
CLIENT Jessica Carmichael via Moood Agency ROLE Brand Designer, Web Designer, Photography Art Director YEAR 2025
Visual Direction
The design language balanced warmth with sophistication:
- Bold editorial typography (expressive headlines, generous white space)
- Rich color palette (deep burgundy, warm cream, soft peach)
- Personal photography (authentic, unguarded, deeply human)
Each section was designed to feel like a chapter — inviting visitors to slow down, explore, and connect with Jessica's story on a deeper level